These are not watered-down versions of our core packages. Each one is a complete, deep-dive engagement built around one critical business problem, designed to deliver clear answers and an actionable plan within 7–14 days.
"I'm spending on ads every month, but my ROAS is declining and I genuinely don't know where the problem is."
You're running Facebook ads, Google ads, maybe email campaigns too. The money goes out every month, but the returns feel less predictable than they used to. Your ROAS numbers look acceptable on the surface, but your actual profit tells a different story. You're not sure whether to spend more, spend less, or spend differently. This audit gives you the answer.
Every marketing channel examined side by side, Facebook, Google, Email, Organic, Direct. We calculate the true revenue contribution of each, not just the last-click attribution number your ad platform shows you.
We calculate what it actually costs to acquire one paying customer through each channel, including ad spend, platform fees, and creative costs. This number is almost always different from what the ad dashboard reports.
We go beyond account-level performance and examine individual campaigns, ad sets, and offers. We identify which specific campaigns are profitable, which are breaking even, and which are actively losing money.
We analyze how your budget is distributed across channels, campaigns, and time periods, and identify where budget concentration is working against you.
Not all traffic converts equally. We analyze conversion rates broken down by the source of the visitor, because a 3% conversion rate from organic traffic and a 0.8% rate from paid traffic tells a very important story about where your money should go.
"I'm acquiring new customers, but they buy once and disappear. My repeat purchase rate is too low and I don't know how to fix it."
Acquiring a new customer costs 5–7x more than retaining an existing one. If your customers are buying once and not returning, you're on a treadmill, spending constantly on acquisition just to maintain flat revenue. This audit identifies exactly why customers aren't coming back, and gives you a precise plan to change that.
Not all new customers are equal. We analyze which acquisition channels bring customers who actually return vs. those who buy once and leave. This single insight often changes everything about how a business allocates its marketing budget.
We calculate your 30-day, 60-day, and 90-day retention rates, and benchmark them against what healthy stores in your category typically achieve. You'll know exactly how far off you are and what closing that gap is worth in annual revenue.
We segment your entire customer base into 8 behavioral groups based on how recently they purchased, how frequently, and how much they spend. Each group receives a specific recommended action.
We identify the common behaviors and characteristics of customers who stop buying, and uncover the factors most associated with churn.
We map what customers actually do between purchases, what they browse, what they add to cart without buying, and at what point in their post-purchase journey they go quiet.
We compare retention rates across different customer acquisition cohorts, customers acquired in Q1 2024 vs. Q3 2024, for example, to identify whether your retention is improving, declining, or staying flat over time.
"I'm managing 50+ SKUs, my inventory costs are high, and I honestly don't know which products are worth keeping, scaling, or cutting."
Most e-commerce businesses carry far more products than they should, and invest in the wrong ones. Your best-selling product by revenue is often not your most profitable product. Your slowest-moving product is tying up cash that could be working harder elsewhere. This audit gives you complete clarity on your entire catalog so every inventory decision going forward is data-backed.
We classify every product in your catalog into three tiers, A-tier: High value, high priority (protect and grow); B-tier: Moderate value (optimize and monitor); C-tier: Low value, low velocity (reduce investment or discontinue).
We calculate the true margin on each product after deducting cost of goods, return costs, shipping costs, and proportional ad spend. The results consistently surprise business owners.
We identify which product categories are growing, which are declining, and which are flat, and whether the trend is accelerating or stabilizing.
We assess whether your current pricing is leaving money on the table, whether certain products are underpriced relative to their perceived value, and where small price adjustments could meaningfully increase margin without hurting conversion.
We calculate how long your current stock will last based on actual sales velocity, which products are at risk of stockout, and which are grossly overstocked, tying up cash unnecessarily.
We identify products that have not moved within a defined period and calculate the true cost of holding them, and recommend strategies to liquidate or reactivate them.
Using market basket analysis, we identify which products your customers buy together most frequently, and design 5 specific bundle recommendations that could increase your average order value immediately.
"I have traffic coming to my site, but very few people are actually buying. I know I'm losing sales somewhere, I just don't know where."
The average e-commerce conversion rate is 1.5%–3%. If yours is below that, you are leaving significant revenue on the table, from traffic you're already paying for. This audit maps every step of your customer's journey and identifies, with precision, where and why they're leaving without buying.
We map every step: Landing Page → Product Page → Add to Cart → Checkout Initiated → Payment → Purchase Completed. We calculate the drop-off rate at every single transition and identify which step is costing you the most conversions.
We analyze your cart abandonment rate broken down by device type, traffic source, product category, and time of day. Abandonment behavior is rarely random, patterns emerge quickly and point directly to fixable causes.
Many businesses focus on cart abandonment but overlook checkout drop-off, which is often more severe. We examine every field, every step, and every friction point in your checkout flow.
We trace the paths real visitors take through your site, where they enter, which pages they visit, where they hesitate, and where they exit. This reveals navigation problems and content gaps that are invisible without data.
We analyze which pages visitors are landing on and immediately leaving, broken down by traffic source. A high bounce rate from paid traffic is expensive. We'll show you exactly where it's happening and why.
If your mobile conversion rate is significantly below your desktop rate, you have a specific, fixable problem. We identify precisely what is causing the mobile experience to underperform.
“My revenue looks healthy and keeps growing, but my profit never seems to reflect that. I don't know where the money is going.”
Revenue growth is easy to celebrate. Profit is harder to find. Many e-commerce businesses discover, too late, that they've been scaling a fundamentally unprofitable operation. This audit builds your complete financial picture: where money comes in, where it quietly leaks out, and what to do about it.
We calculate the actual margin on every product after accounting for: Cost of Goods, Shipping Costs, Return & Restocking Costs, Platform Fees, and Proportional Ad Spend. The result is your real profit, not your accounting profit.
We break down every cost category in your business and identify which costs are growing faster than your revenue, a reliable early warning sign of margin compression.
We map both curves side by side. If revenue is climbing but profit is flat or declining, the gap between those two lines is the most important number in your business. We find it, explain it, and show you how to close it.
Discounts often feel like growth drivers but function as profit destroyers. We analyze every promotion you've run in the past 6–12 months, measuring the true net impact on profit after accounting for margin erosion, incremental volume, and new customer acquisition.
We identify which months your cash position tightens and why, so you can plan inventory purchases, ad spend increases, and operational investments around your actual cash availability rather than your projected revenue.
We calculate not just when your revenue peaks, but when your profit peaks. These are often different months, and understanding the gap is critical for planning.
We calculate the minimum monthly revenue required to cover all fixed and variable costs, so you always know exactly how far above or below breakeven you are operating.
“My return rate is climbing, my inventory costs are out of control, and as we scale, our operations feel more chaotic rather than more efficient.”
Operational problems are profit problems in disguise. High return rates, stockouts, overstocked SKUs, slow fulfillment, and underperforming suppliers all have measurable financial costs, and most businesses don't quantify them until the damage is already significant. This audit surfaces every operational inefficiency and attaches a dollar value to each one.
We build a 90-day forward-looking demand projection for your top products, so your inventory purchasing decisions are driven by data rather than intuition. We flag products at high stockout risk and products likely to become overstocked.
We calculate sell-through rates, days of inventory on hand, and inventory turnover for every product tier, and identify where cash is unnecessarily tied up in slow-moving stock.
We identify every product that has not sold within a defined period, calculate the true cost of holding that inventory (including storage, opportunity cost, and obsolescence risk), and recommend specific liquidation or reactivation strategies.
We analyze your order processing time from purchase to dispatch, broken down by product type, supplier, day of week, and order volume. Fulfillment delays are one of the most common, and most preventable, causes of negative customer reviews.
We examine delivery time, delivery reliability, and shipping cost as a percentage of revenue, segmented by geographic region and carrier. We identify where shipping costs are disproportionately high and where delivery performance is creating customer satisfaction problems.
We analyze return rates by product, category, and supplier, and calculate the true total cost of returns including reverse shipping, restocking labor, lost margin, and repeat-order impact. We then identify the specific root causes driving your return rate and provide targeted fixes.
We build a scorecard for every supplier, measuring on-time delivery rate, order accuracy, defect rate, and cost consistency. Underperforming suppliers are often invisible until they're quantified. We make them visible.
We identify which regions generate the most revenue, which generate the most returns, and where fulfillment performance is weakest, so you can make informed decisions about carrier selection, warehouse positioning, and regional marketing investment.
If you're unsure where to start, this matrix maps the most common operator pain points directly to the package that addresses them.
We'll understand your business, identify your most urgent data problem, and recommend the right starting point. Every engagement, no matter how focused, is designed to deliver immediate value and a clear path forward.
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