After This Package, You Will Know
Identify the campaigns generating sustainable returns and the campaigns consuming budget without sufficient profit.
See whether Broad, Lookalike, Retargeting, or other audience strategies are producing the strongest acquisition economics.
Identify winning and underperforming ads based on CTR, CPC, conversion, CPA, and ROAS.
Find inefficient campaigns, audiences, placements, creatives, and funnel stages that are consuming budget.
Understand CAC, LTV, LTV:CAC, payback, and true ROAS instead of relying only on Meta-reported performance.
Receive a clear action plan based on performance and profitability, not guesswork.
Each area is analyzed independently and then connected to identify the highest-impact optimization opportunities.
We evaluate every campaign to determine which campaigns are efficiently generating revenue and which are consuming budget without sufficient returns.
| Campaign | Spend | ROAS | CPA | Action |
|---|---|---|---|---|
| Summer Sale | $1,200 | 4.2× | $28 | Scale |
| Retargeting | $650 | 4.2× | $22 | Scale |
| Broad Prospecting | $1,400 | 1.2× | $52 | Pause |
| Lookalike 1% | $900 | 3.3× | $31 | Maintain |
We compare Broad, Lookalike, Retargeting, and other audience strategies to identify where your budget is producing the strongest customer acquisition results.
We go beyond campaign-level reporting to identify which specific creatives are attracting qualified traffic and converting customers.
We also identify creative fatigue and declining performance patterns.
We identify which placements consistently deliver efficient traffic and purchases and which placements are generating expensive or low-quality results.
We don't stop at the ad. We trace what happens after the click to determine whether poor performance originates from the ad itself or from the post-click experience.
Meta's reported ROAS doesn't necessarily equal actual business profitability.
We compare platform-reported performance against your broader store economics to determine whether acquisition is genuinely sustainable.
We identify:
We identify tracking inconsistencies and attribution differences that can distort your understanding of campaign performance.
Every Major Element Gets an Action
Turn your audit findings into an automated dashboard that brings your Meta Ads performance into one place.
A Power BI / Looker Studio style analytics interface bringing every dimension of your Meta Ads performance into a single source of truth.
| Campaign | Spend | Impressions | CTR | CPC | CPA | ROAS | Status |
|---|---|---|---|---|---|---|---|
| Summer Sale | $1,200 | 182K | 2.4% | $0.82 | $28 | 4.2× | Scale |
| Retargeting | $650 | 94K | 3.1% | $0.68 | $22 | 4.2× | Scale |
| Lookalike 1% | $900 | 128K | 1.9% | $0.95 | $31 | 3.3× | Maintain |
| Broad Prospecting | $1,400 | 231K | 1.1% | $1.42 | $52 | 1.2× | Pause |
Best suited for e-commerce businesses spending $5K+/month on Meta Ads that want to understand declining ROAS, rising acquisition costs, inefficient campaigns, or scaling opportunities.
Meta Ads Manager access is required. Shopify, GA4, or other customer/e-commerce data may be requested when needed for profitability, LTV, funnel, or attribution analysis.
The audit is typically delivered within 10 to 14 business days after all required data access is provided.
No. This is an independent performance audit and strategic recommendation service. Campaign management can be discussed separately if needed.
No. The audit identifies measurable inefficiencies, opportunities, and recommended actions. Actual results depend on implementation, market conditions, offer, product, creative, and other business factors.
This package is designed for businesses that need deeper performance and profitability analysis, not just a basic Ads Manager report.
No. The automated dashboard is not included in the standard Meta Ads Performance Audit package. It is an optional upgrade and must be purchased separately.
A decision-ready audit across 8 dimensions of your Meta Ads
One-time investment · Timeline 10–14 Days