You're running ads, but returns feel less predictable. ROAS looks acceptable on the surface, but actual profit tells a different story. This audit gives you the definitive answer on what to scale, cut, or reallocate.
Which channels and campaigns are actually generating profitable returns, and which campaigns are wasting budget.
Which channels and campaigns generate the strongest returns.
Where CAC is high and which channels acquire customers more efficiently.
Which channels bring higher-value customers and recover acquisition costs faster.
Which campaigns, channels, and time periods deserve more budget.
Where to increase, reduce, or shift marketing spend for better return.
Each area is dissected independently and then synthesized into one actionable reallocation plan.
Data Analyzed: Facebook, Google, Email, Organic, Direct revenue vs. spend.
We calculate the true revenue contribution of each channel, not just the last-click attribution number your ad platform shows you. We identify which channels are genuinely profitable vs. which are creating the illusion of performance.
Data Analyzed: Ad spend, platform fees, creative costs, customer acquisition data, and customer value by channel.
We calculate the true cost of acquiring customers across each marketing channel, compare acquisition costs against customer lifetime value, and measure how quickly those costs are recovered.
Data Analyzed: Individual campaigns, ad sets, and offers.
We go beyond account-level performance to identify which specific campaigns are profitable, which are breaking even, and which are actively losing money.
| Campaign | ROI | Action |
|---|---|---|
| Spring Sale | +120% | Scale |
| Broad Aud | -15% | Kill |
Data Analyzed: Ad spend, conversion performance, and return across different channels, campaigns, and time periods.
We identify where budget concentration may be limiting performance and where shifting spend across different periods could generate better returns.
Data Analyzed: Conversion rates, sessions, and purchases broken down by traffic source and channel.
Not all traffic converts equally. We compare how visitors from organic, paid, direct, email, referral, and other sources move from visit to purchase, helping identify which sources bring higher-quality traffic.
Marketing Audit Report (6–8 pages)
Interactive Dashboard (Power BI / Looker Studio)
Channel-by-channel breakdown with findings written for decision-makers.True ROAS vs. Reported ROAS Comparison
Side-by-side view of what your dashboards say vs. what the data actually shows.Budget Reallocation Plan
Specific recommendation: where to increase, where to cut, and by how much.Campaign Performance Scorecard
Every active campaign rated: Scale / Maintain / Pause / Kill.45-Minute Strategy Call + 2 Weeks Email Support
Turn your audit findings into an automated performance dashboard that brings your key marketing metrics into one place. Monitor spend, ROAS, CAC, LTV, conversion rates, and campaign performance without manually checking multiple platforms.
Stop manually checking multiple platforms. See your marketing performance in one place, updated automatically.
| Campaign | Spend | ROAS | CAC | Status |
|---|---|---|---|---|
| Spring Sale 2025 | $1,200 | 4.2× | $28 | Scale |
| Brand Search | $800 | 3.5× | $34 | Maintain |
| Broad Audiences | $1,200 | 0.8× | $52 | Pause |
Everything you need to know.
One-time investment · Delivered in 7–10 days